Lord Venkateswara is considered as an incarnation of Lord Govinda (Krishna)
His incarnation as Sri Venkateshwara is meant to nullify effects of Kaliyua.
Vishnu : Devotees believe, Lord Sri Venkateshwara is composite of all 10 avatars.
His birth is linked with many legends associated with Lord Sri Krishna.
Yashoda : In Dwapar Yuga ; Lord Sri Krishna felt he could not serve his foster mother Yashoda.
She could not saw him married and his coronation and elegance life.
Thus, she incarnated as Vakula devi to watch her son Srinivas married to Padmavathi.
Govinda : Many devotees associate him Bal Krishna (Govinda).
Devotees claim, Sri Krishna reincarnated as Bala ji to save them from miseries of Kaliyug.
They chant Govinda as it proverbially appeases Lord Venkateswara more.
Kaliyuga vardan : Lord Vishnu appeared as Venkateswara to save his devotees from Kaliyuga.
In Kaliyug (dark age) ; his devotion saves devotees from mundane and supernatural ills.
Swayam Bhu : Lord Venkateswara appeared in Swayambhu (self manifested) form.
His idol was not installed by human or divine beings.
Eternal : Some traditions claim, unlike other incarnation ; Narayan will stay up to end of Kaliyug.
He has simple objective to remind his devotees of Bhakti and Sewa (selfless service)
Facts : His purpose is to save his devotees in Kaliyuga.
Being Narayana , he symbolizes all ten incarnations.
Prayer : Sri Ganeshaya Namah Sri Ram Jai Ram Jai Jai Ram Govinda Govinda Govinda Namo Parvatipataye Har Har Mahadev Jai Jai Jai Hanuman Gosai Kripa Karo Gurudev Ki Nai
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