How gulshan Kumar's films were so popular despite low quality?

• Publicity : Gulshan Kumar used effective use of public relations and never looked back.
• His movies were low budget ,but their songs were regularly played on All India Radio and music shops.

• Faith : Gulshan Kumar attributed his success to his faith . He made spiritual music albums and movies.
• It made him popular and well known across his target audience.

• Strategy : Unlike known film actors and other creative personnel; he chose unknown actors , film makers and music directors for his movies.

• Marketing : This former juice seller knew intricacies of business better than rivals.
• Thus, his movies were musically oriented and their popular music recovered production costs or any loss.
• Service : Well, this film producer provided employment to many junior artists, technicians and other creative personnel.

• He ran free langar (food) and dharmashala (inn) at Vaishno devi shrine at Katra in Jammu.
• Perhaps : He was a hard core salesman !
• Pic Credits : Google/Web