It is just changing market trends
When Rahman was at his prime
- An Average film dedicated 24–36 minutes soundtrack, with 4–6 songs to a theatrical release
- 80% of revenues from Music Rights came from Cassettes (1988–2001)/CDs (2001–2009)/DVDs (2009–2015)
- RR or BGM was never monetized and was regarded an extra
- The Average listener happily spent a full 3 :30 minutes to 6:20 minutes listening to a song he liked
- Rahman was the ONLY music director who owned rights to his songs & leased them for 2–5 years (From Rangeela)
- Music contributed 8% to 15% of a films profits (Devdas for instance broke into profits solely because of its soundtrack)
- A Typical movie had 2 very popular songs, 2 mid wave songs
This is a fully different world now
- An Average film has only 6–12 minutes of barely 1–2 songs to a theatrical release
- 80% revenue comes from Streaming Download revenue sharing, Caller Tune revenue sharing, YouTube Revenue Sharing & Platform revenue sharing
- BGM forms a huge chunk of music revenue (90% of Kingdoms music for instance was it's BGM)
- The Average listener listens to maybe 1–2 minutes of music with concentration
- Every music director owns his songs and leases rights for 1–3 years now
- Music does not contribute to movie revenue except in rare cases. It's like what SAMBAR is TO MASALA DOSA rather than THE MASALA WAS ten to fifteen years ago
- A Typical movie has ONE VERY POPULAR SONG (Monica in Jailer, Kutty story in Master) or Two at most.
Rahman in this world is seen as how Matthew Hayden or Tendulkar are seen in Cricket
A Legend who rocked for 30 years but is now 60 years and is PAST HIS PRIME and geared for a graceful retirement
His Library alone is worth ₹150–250 Crore plus his Panchanathan Studio property around ₹50 Crore
He is a legend and he lost only to TIME
This isn't new
Music Directors are not permanent
The once legendary Pancham Da, who had big directors and producers drive to his studio and meet him, and who once worked 350 days a year - ended his days with his credit being refused at his favorite bar and restaurant, his Mercedes being sold (Later purchased back by Vidhu Vinod Chopra and gifted back to him) & being forced to ask for work to new generation film makers
Ilaiyaraja, MSV, Jatin Lalit, Anu Malik have all had their glory days
None lasted 30 years like Rahman did
That's JOHN WILLIAMS level of legend!!!
Music Directors go with their Clients
Rahmans biggest clients are shadows of their past selves
- Mani Ratnam
- Shankar
- Aamir Khan
- Ram Gopal Varma
- Asutosh Gowariker
- Rakesh Omprakash Mehra
Communalism is absolutely a No No
Rahman,a Muslim composed the Soundtrack of CHAAVA, a film that absolutely endorsed Hindutvava
That alone says a LOT on Communalism in Bollywood
India is beset with Communal nonsense but Bollywood is still SO FAR A BUSINESS
Yes there is Jingo patriotism becausea lot of the Audience are Jingos ..
Not because the Industry is becoming communal