- The Bunny fight:
Energizer a battery company used a pink Bunny in its advertisment. The ad became popular. But the company's profit went to half.
On the other hand, Duracell, their rival actually doubled their profits. Later Energizer found the loophole and are still regretting.
Actually the loophole was…
Duracell used a similar pink Bunny as a mascot few years back and Energizer was using a similar pink Bunny in its ads.
Energizer actually managed to advertise its competitor Duracell. Viewers thought it as an ad of Duracell and rest is history.
From that very day, Duracell started using that bunny in there ads.
2. The comic tragedy of Balloonfest ‘86
In 1986, United way tried to raise funds for charity in a unique way.
In Cleveland, they attempted the world record of most released balloons by releasing 1.5 million balloons in air.
This was thought to be a harmless fundraising publicity stunts.
But…
Balloons are no human. They got drifted away by air and surrounded the whole city. The Balloons choked the traffic system and airport of the city resulting in many traffic accidents.
Even water transport system. Later it was reported that some of the boaters drowned and lost life as a consequence of this.
Later the organisers were sued by the victims and had to give millions as a compensation.